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Code Black Academy

2020 – 2022 Ed-Tech Startup Kyiv, Ukraine
strategy
The Problem

Medical students and doctors in Ukraine wanted to grow, travel, and do fellowships abroad and collaborate with foreign colleagues — but limited English learning meant their English levels weren't good enough to get there.

campaign
The Approach

Created a dedicated learning curriculum tailored to healthcare professionals learning English for professional development — a comprehensive series across web, social media, and webinars, including scientific and research material, clinical medicine, and med school content. Interviewed foreign colleagues to define their tips and paths and provide real information, and wrote articles on medicine, general English, and learning strategies.

analytics
The Result

Social media following grew from 2,500 to 10,000 subscribers, paid clients grew from 50 to 100+, and 20 foreign colleagues and partners came on board to collaborate.

star Core Team Member