What I Actually Do
Full Cycle Transformation.
I work across strategy, product, technology and commercialisation to move complex projects from problem definition to implementation.
My background in medicine, health tech, AI and B2B business development allows me to connect the human, technical and commercial sides of transformation.
Transformation strategy, problem definition and prioritisation.
AI/product design, workflows and prototyping.
GTM, partnerships, sales and stakeholder strategy.
Programme management, adoption and cross-functional delivery.
How I Know What Works
A Unique Perspective.
I am a trained doctor who pivoted into the tech sector. This path gave me a unique lens: I understand the deeply human side of systems implementation just as well as the technical and commercial realities.
PEOPLE
Understanding the human side of implementation.
Technical
Navigating complex technical challenges to deliver real lasting solutions.
Commercial
Aligning technical solutions with commercial priorities and market realities.
How It Was Built
I have scaled startups, managed high-value digital health portfolios, and trained AI models on complex clinical data. By moving fluidly across clinical practice, B2B sales, and AI development, I ensure that innovations aren't just built, they are successfully adopted and commercialised.
What You Can Hire Me For
Services.
Three ways to bring me in, depending on where your project actually is.
AI readiness and Digital Transformation Check
A structured review of where AI or process automation is being adopted, where it's stalling, and what to fix first — delivered as a clear roadmap.
For corporates & enterprise teams Book an Assess call →AI Product & Prototype Development
Rapidly turn validated ideas into working AI prototypes and MVPs — from workflow design and architecture to a usable product that can be tested with real users.
For startups & founders Book a Build call →Go-To-Market
Positioning, market strategy and stakeholder development for healthcare, regulated and social-impact organisations — from entering new markets to building credible commercial narratives.
For non-profits & social enterprises Book a Commercialise call →Impact
Where I Create the Most Value
Healthcare, social impact and corporate organisations moving from AI experimentation to implementation.
Teams turning a complex idea into a validated product or prototype.
Organisations entering a market, redefining positioning or building a new growth strategy.