Genwell Medical
Account Management & Technical Optimization
Clients
Tools Stack
Coverage
Impact Timeline
Big go-to-market ambition, weak operations underneath it
Genwell had a big go-to-market ambition, but limited operational, billing, and technical structure behind it. Customer support was slow, and claims rejection rates were high.
Built the onboarding and operations structure from scratch
Created a clear onboarding and operations structure — hiring new staff, onboarding, training, troubleshooting, and internal communications. Improved customer support through proper training and tailored, technically-informed support. Drove go-to-market around three pillars: high claims acceptance, the technology itself, and fast staff onboarding and training.
Claims approval up 80%, revenue and team scaled with it
Improved claims submission and approval rates by 80%, resulting in higher revenue for the company. The team grew from 3 staff members to 10+ international members, backed by 20+ learning and training materials built along the way.